๐ฏ Unclear Customer Needs: Difficulty in identifying what your customers truly want?
๐ Misaligned Product Features: Are your product's features out of sync with market needs?
โฑ๏ธ Delayed Product Launches: Facing slow market entry and losing opportunities?
๐ Low Customer Satisfaction: Are your products failing to meet customer expectations?
๐ค Inefficient Team Alignment: Is your team not unified in product vision and strategy?
๐ Missed Market Opportunities: Missing out on potential growth areas?
Our Customer Job Map Template is designed to address these challenges faced by Product Managers, Owners, and Teams.
What if you could know the needs of your customers, How they would measure value? Enter the Job Map where we can understand the Desired Outcomes of Customers.
Engage with Customers: Discover how customers achieve goals and measure success. Learn directly through conversations and observations of their journey to accomplish a goal and how they would know if they were getting the "job" done perfectly.
Mapping the Journey: Utilize customer discovery insights to make value visible by mapping the steps in accomplishing their tasks. The most efficient way is through our Customer Job Map template.
Articulate Customer Outcomes: Clearly express customer outcomes at each job step, outlining what's needed for flawless task completion. Employ concise Outcome Statements to capture these vital customer value metrics. Use these outcome statements for evaluating, selecting, prioritizing, and measuring the impact of solutions and features.
Armed with this knowledge, confidently innovate solutions aligned with customer expectations and needs.
Let's illustrate the power of the job map with a straightforward example. Imagine a customer's goal of preparing healthy meals for the week. By applying the job map, we can uncover the specific desired outcomes at each step of this journey, revealing key insights into how to achieve this goal effectively.
When you have limited time or are just beginning to learn, our simplified abridged version provides a quick and accessible way to capture customer desired outcomes. This concise format is ideal for those seeking a rapid start or in the early stages of learning
๐ Outcomes Before Features: Identify customer outcomes first to ensure selection of the right features, avoiding wasted development of features no one uses.
๐ง Understand Your Customer: Clearly grasp how customers measure value, guiding precise product innovation.
๐ฏ Align Product Features: Ensure features meet actual customer needs for better market fit and satisfaction.
โฑ๏ธ Speed to Market: Accelerate product launches with targeted development based on customer insights.
๐ Increase Customer Satisfaction: Deliver products that excel in fulfilling customer 'jobs', boosting satisfaction.
๐ Gain Competitive Advantage: Stand out with a customer-centric, innovative approach.
๐ Innovative Vision & Strategy: Develop a long-term, strategic direction rooted in deep customer understanding.
๐ Align Team and Organization: Focus everyone on delivering real customer value, enhancing cohesion and shared goals.
๐ Discover Market Opportunities: Uncover new growth opportunities by addressing comprehensive aspects of the customer's job.
Dive Deeper with Our Articles :
Explore our informative article, Leveraging the Customer Job Map for Outcome-Driven Product Development, to learn more about this method.
Learn to apply the Jobs To Be Done framework in our Certified Scrum Product Owner course. Gain practical experience with the Customer Job Description template and learn to integrate JTBD insights within Agile methodologies for effective product development. Join us to enhance your skills in Agile product ownership and apply JTBD principles to ensure you say YES to the right things and NO to the wrong things.
Don't miss out on the opportunity to transform your product development strategy. Download the Customer Job Description Template now and start building products with confidence!
Our Customer Job Map Template draws on Anthony Ulwick's Outcome-Driven Innovationยฎ from the JTBD framework. Thanks to Ulwick for the foundational insights shaping this tool. Discover more at jobs-to-be-done.com.